Pay-per-click (PPC) Advertising
Pay-per-click advertising is a great way to very quickly drive targeted traffic to your website. Instead of paying upfront for placing your ad on the search engines, you are only charged when someone actually clicks on your keyword-targeted advertisement.
PPC Advertising Services
121webconsultancy provides the following PPC services:
- FREE consultation service to website design clients with a monthly pay-per-click advertising budget of less than £250.00.
For clients with a minimum pay-per-click advertising budget of £250.00 per month ONLY:
- Creating your pay-per-click account(s)
- Producing a comprehensive list of relevant search terms
- Writing creative ad text for each search term
- Providing reports on CPC and your ROI
- Managing your bids and optimising your account(s)
- Tracking conversion rates on your campaign(s)
Which Search Engines Operate PPC Advertising?
Google Adwords and Yahoo! Search Marketing (formerly Overture), are the two largest network operators of pay-per-click advertising in the UK, with a number of other operators covering smaller website networks. 121webconsultancy, and many individual PPC consultants, recommend sticking with Google AdWords, Yahoo! Search Marketing, and possibly Microsoft AdCenter.
- Google AdWords Your ads will appear at the top and side of Google's search results and on some partner sites including Ask Jeeves.
- Yahoo! Search Marketing Providing sponsored search results on Yahoo! as well as AltaVista, InfoSpace, alltheweb and more.
- MSN adCenter MSN's own PPC engine.
Other PPC engines include Miva (formerly Espotting) results appear on the likes of TimesOnline, ITV.com, mamma & FHM. Mirago search listings appear on Dogpile, Copernic, abcsearch, Wahooma and more. WebFinder provides search results on ThomsonLocal.com, WebFetch, Tiscali, UpMyStreet & others.
Overview of Google AdWords
Google AdWords is a quick and simple way to purchase highly targeted cost-per-click advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in their growing ad network. With more than 200 million searches on Google alone each day, your Google AdWords ads reach a vast audience. When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad. There's no minimum monthly charge and your ads start running within minutes after you submit your billing information. You can easily keep track of your ad performance using the reports in your online account Control Centre.
Managing Your Own PPC Advertising
Before you get started with any PPC Campaign be sure you understand the search engine's budget and billing procedures. Start off by reading through their FAQ pages, guidelines, tips pages, and absorb as much information as you can to get a good grasp on how their PPC system operates. If you are new to this, just try Google AdWords first. It may initially seem quite confusing, but you will understand the more you read. It doesn't take long to get a grasp of the individual systems.
Remember, pay-per-click is not an optimisation game, but an advertising game. So the principle is to set up an advertisement that convinces the searcher to click your advertisement over-and-above someone else's. Additionally, you do not necessarily need to be on the top to get the best results. This can save you a lot of money, as the difference between paying for the top position compared to third position can be as much as double! Why pay £1.50 per click when £0.75 will do?
Managing a Google AdWords or Yahoo! Search Marketing campaign can be confusing at first, but if you have the time it doesn't take long to work it out.
Need Someone to Manage Your PPC Advertisements?
Type "google adwords consultant" into Google and discover many companies and individuals who specialise in this area of marketing. You will also discover the majority of these will request a minimum monthly spend, with their monthly rate being a high percentage of this figure. Many will also ask for a minimum contract period.
If you have an ongoing monthly marketing budget and you do not wish to manage PPC for yourself, then employing an expert in the field is advisable. Even if this is just for initial campaign set-up and some expert advice. Please do not hesitate to contact 121webconsultancy to find out more.
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