Responsive Web Design

Mobile friendly website design is not only a Google search requirement but a huge factor in determining whether your business will be successful online.

Responsive web design is the method of developing a website to automatically adjust to the device and screen size which is used to view the site. Using a responsive design, a website will transform to give an optimal user experience across mobiles, tablets and PCs.

121 Web Consultancy develops all new websites using responsive design and can also fix websites which are not mobile friendly, although depending on the code and structure of your current website, this may mean starting from scratch.

Use the Google Mobile Friendly Tool to test if your website is mobile friendly: Google Mobile Friendly Test


Mobile web browsing has been steadily growing since 2009, while the desktop’s share of web traffic has steadily decreased. In October, the two crossed over, with global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%, according to the latest data from web analytics firm StatCounter.

Aodhan Cullen, chief executive of StatCounter, said: "This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not."

"Mobile compatibility is increasingly important not just because of growing traffic but because Google favours mobile-friendly websites for its mobile search results."

- The Guardian. November 2016.


Today, more users access the web with mobile devices than with traditional laptops or desktops, so businesses with websites that don’t cater to mobile users are becoming extinct. To reach a wider audience of potential customers, it is important to embrace the benefits of responsive web design - a few of which are:

  • Increase your reach to tablet and mobile users
  • Increase your sales and conversion rates
  • Increase your visibility in Search Engines
  • Enhance user browsing experience
  • Save time time and cost on mobile development

121 Web Consultancy creates responsive websites using CSS3 media queries, fluid proportioned-based grids and flexible images. A responsive website can be designed/re-designed to deliver outstanding results for desktop, tablet, and mobile, ensuring that every user experience is an excellent one.


Let's Talk

If you would like to ask any questions or discuss your project in detail, then please do not hesitate to contact Steve at 121 Web Consultancy for a FREE no obligation telephone consultation.