Search Engine Optimisation
121webconsultancy provides White Hat Search Engine Optimisation (SEO) services to small businesses and organisations throughout the UK. Whilst there are no guarantees of achieving high rankings in any search engine, your web pages should at least be optimised to maximise their search engine visibility.
Search Engine Optimisation Services
121webconsultancy provides the following SEO services:
- Research and consultation of optimum keyword phrases
- Analysis of content and suggestions to increase search engine positioning
- Development of keyword specific pages using proprietary techniques
- Manual submissions to search engines including: Google, Yahoo! and MSN.
White Hat SEO vs Black Hat SEO
Many search engine marketing companies claim they can produce top results in a short period of time and guarantee top organic listings within search engines. In the majority of cases this will be due to unethical, black hat optimisation practices.
Black hat search engine optimisation encompasses techniques such as keyword stuffing, cloaking or page swapping techniques, using coloured text on a same colour background, and promoting keywords not related to your website.
Black hat optimisation risks having your website penalised or banned altogether from the major search engines. Once a website is banned, it can stay in that state for a very long time and may never recover. There is no quick fix that places a website 'at the top'. No search engine optimisation company can guarantee the top position, unless they are marketing your website via pay per click advertising.
White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to cheat the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
Competitive Keyword Phrases vs Efficient Keyword Phrases
Many businesses face the problem of having to deal with extremely competitive keywords. If you have no choice but to market at this level then pay per click advertising may be appropriate for you. Otherwise, your site optimisation needs to focus on serving specific needs of your customers that differentiates your service from the rest. Try and leverage such focus by selecting keyword phrases that target your specific audience and are popular. Such phrases are likely to have less competition than generic terms that everyone else targets.
The best approach to keyword selection is to select keywords with high efficiency i.e. selecting keywords that are popular yet less competitive. 121webconsultancy can provide all the necessary advice and reports to guide you through this process.
Simple Case Study
![www.learnerone.co.uk [Opens in a new browser window]](images/seo-study.gif) Keyword selection can be a simple case of regionalising a search term. As the owner of a driving school, an obvious generic keyword phrase for your website would be "driving school". Google has 70,700,000* result pages returned for this phrase. Suffice to say a guaranteed position is impossible to offer without marketing the website via pay per click advertising. However, for a driving school based in Newcastle, research showed that people were searching for regionalised keyword phrases.
Google
"driving school newcastle" - Position 7 out of 1,510,000 Results! *
[www.learnerone.co.uk] - [View]
"driving instructor newcastle" - Position 2 out of 1,650,000 Results! *
[www.learnerone.co.uk] - [View]
YAHOO!
"driving school newcastle" - Position 1 out of 1,680,000 Results! *
[www.learnerone.co.uk] - [View]
MSN
"driving instructor newcastle" - Position 1 out of 128,000 Results! *
[www.learnerone.co.uk/index.htm] - [View]
(* Last updated 22.11.07) |
