Domain Name Registration

Every website needs a domain name, and choosing the right one is an important decision. Whether it's your business, personal identity on the web, interest or hobby, anyone can register a domain name.

Firstly, use the Whois tool below to search and check the availability of your domain name. From here you have a choice of how to register your domain.

Click 'Register' to purchase and manage your domain via affiliate partners of 121webconsultancy who boast the cheapest domain names on the web. From here you will be responsible for your own domain management and administration.

Alternatively, simply contact 121webconsultancy with your chosen domain name and relax in the knowledge that your domain registration, management and billing details will be taken control of. Prices quoted are for 2 years registration.

Choosing the Right Domain Name - Keyword or Branding?

Choosing the right domain name can be critical to the success of a website. Most Internet users remember websites by their domain names; your domain name can also affect the anchor text of inbound links; and your ranking in search engines.

Keyword

A keyword domain is a domain chosen to take advantage of search engine traffic. By choosing a domain name that matches a keyword search, we are able to rank higher for targeted keywords and thereby benefit from added traffic and more potential for sales. For example, if you were a Driving Instructor in Bristol, you might want to target the search phrase "Bristol Driving School" by choosing the domain bristol-driving-school.co.uk.

Branding

Many of the most successful sites do not use keyword domains. These online businesses have chosen to go with a completely original domain, and brand it. A few examples are Yahoo!, Google, Amazon and eBay. It's not that these large corporations don't know about search engine optimisation; it's just that they are putting more emphasis on creating a brand name around their business.

Whether you choose a brandable domain name or a keyword domain name is a choice you must make, and a choice you should make in accordance with your business plan. If you have a large offline advertising budget and the budget necessary to brand your organisation, a brandable domain is recommended. If, on the other hand, you're working on a shoe-string budget, choose a keyword domain and let the search engines bring the customers to you. Dependent upon circumstances, you may use a combination of both!

Managing or Transferring a Domain Name for Hosting

If you register and manage your domain name or wish to transfer an existing domain name to 121webconsultancy for website hosting and support, then please make sure that the DNS entries below are shown and delete any others listed.

Primary Name Server:
ns1.121webconsultancy.co.uk
I.P: 83.223.98.50

Secondary Name Server:
ns2.121webconsultancy.co.uk
I.P: 205.234.110.53

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